Dawkins compares the meme, with genetic evolution. A system of replicating ideas from mind to mind. Dawkins states that memes "propagate themselves in the meme pool by leaping from brain to brain via a process which, in the broad sense, can be called imitation."(192) The 2012 Kony Campaign is an example form a guy who wanted change in a particular region. he therefore used the media and practically all social networks such as Facebook and Twitter. Spreading awareness of the atrocities committed by Joesph Konya and his liberation army.
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